TY  - BOOK
AU  - Franklin, Talcott J.
TI  - Protecting the brand
SN  - 8176499994
U1  - 658.827 
PY  - 2005///
CY  - New Delhi: 
PB  - Viva Books Private Limited
KW  - brand protection
KW  - brand strategy
KW  - brand use rules
KW  - brands principles
KW  - family
KW  - trademark friends
ER  -