Gupta, Soma Sen <br/><br/>
Consumer behaviour : dynamic of building brand equity 
by Soma Sen Gupta 
 - New Delhi:   New Century Publications  2005 
 - viii, 297p., bib., ind.  22 cm x 15 cm 
<br/><br/><label>ISBN: </label>8177080946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>buyer's perception<br/>durables<br/>non durables<br/>pricing, brand name<br/>product management<br/>quality management<br/>quality perception
<br/><br/><label>Dewey Class. No.: </label>658.8342  / GUP