TY  - BOOK
AU  - Gupta, Soma Sen
TI  - Consumer behaviour : dynamic of building brand equity
SN  - 8177080946
U1  - 658.8342 
PY  - 2005///
CY  - New Delhi: 
PB  - New Century Publications
KW  - buyer's perception
KW  - durables
KW  - non durables
KW  - pricing, brand name
KW  - product management
KW  - quality management
KW  - quality perception
ER  -