Parasuraman, A. <br/><br/>
Marketing research 
by A. Parasuraman, Dhruv Grewal and Krishnan R. 
 - New Delhi:   Biztantra  2004 
 - xxiii, 683p., glos., ind.  27 cm x 21 cm 
<br/><br/><label>ISBN: </label>8177225146 
<br/><br/><label>Subjects--Topical Terms: </label><br/>communicating with research users<br/>data analysis<br/>data collection<br/>experimentation<br/>marketing research<br/>primary data collection<br/>process<br/>qualitative research<br/>questionnaire design<br/>sampling foundation<br/>secondary data<br/>types<br/>using geographic information systems
<br/><br/><label>Dewey Class. No.: </label>658.83  / PAR