TY  - BOOK
AU  - Parasuraman, A.
AU  - Grewal, Dhruv
AU  - Krishnan, R.
TI  - Marketing research
SN  - 8177225146
U1  - 658.83 
PY  - 2004///
CY  - New Delhi: 
PB  - Biztantra
KW  - communicating with research users
KW  - data analysis
KW  - data collection
KW  - experimentation
KW  - marketing research
KW  - primary data collection
KW  - process
KW  - qualitative research
KW  - questionnaire design
KW  - sampling foundation
KW  - secondary data
KW  - types
KW  - using geographic information systems
ER  -