Pandey, Mukesh <br/><br/>
Contemporary Indian cases in marketing 
by Mukesh Pandey 
 - New Delhi:   Biztantra  2006 
 - xiii, 345p.  27 cm x 20 cm 
<br/><br/><label>ISBN: </label>8177226959 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising and communication<br/>B2B marketing<br/>brand management<br/>consumer behaviour<br/>distribution<br/>international marketing<br/>internet marketing<br/>market strategy<br/>marketing environment<br/>price<br/>product<br/>promotion<br/>research<br/>retailing<br/>rural marketing<br/>sales management<br/>segment, targeting and positioning<br/>services marketing<br/>strategic BPO location analysis<br/>supply chain management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAN