TY  - BOOK
AU  - Mahajan, Vijay
AU  - Banga, Kamini
AU  - Gunther, Robert
TI  - The 86 percent solution: How to succeed in the biggest market opportunity of the next 50 years
SN  - 8177580981
U1  - 658.84091724 
PY  - 2006///
CY  - New Delhi: 
PB  - Pearson Education, Inc.
KW  - connect brands
KW  - developing countries
KW  - emerging markets
KW  - export marketing
KW  - international business enterprises
KW  - inverted pricing
KW  - market
KW  - opportunity lands
KW  - ricochet economy
ER  -