Marketing metrics : 50+ metrics every executive should master 
by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein 
 - New Delhi:   Pearson Education  2006 
 - xvi, 359p., bib., endnote, ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>8177584901 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising media and web metrics<br/>customer profitability<br/>finance<br/>margins and profits<br/>marketing metrics x-ray<br/>marketing research<br/>mathematical models<br/>pricing strategy<br/>product and portfolio management<br/>promotion<br/>sales force and channel management<br/>share of hearts, mind and markets
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR