Gupta, Dinesh K. (ed.) <br/><br/>
An integrated approach to services marketing : a book of readings on marketing of library and information services 

 - 1st ed. 
 - Mumbai:  Allied Publishers Private Ltd.,  2003. 
 - viii, 328p., ref., ind.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>8177644173 
<br/><br/><label>Subjects--Topical Terms: </label><br/>conceptual framework<br/>customer-focus approach<br/>features and key issues<br/>internet and marketing<br/>marketing orientation<br/>tools and techniques
<br/><br/><label>Dewey Class. No.: </label>020.688  / INT