Braunstein, Marc <br/><br/>
Deep branding on the internet : understanding and increasing the impact of the web on your brands, your marketing plans, and your company's destiny 
by Marc Braunstein and Edward H. Levine 
 - Delhi:   Addison Wesley Longman Pte. Ltd.  2001 
 - xx, 380p., glos., bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>817808225X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand heat<br/>brand name products<br/>branding<br/>internet channel<br/>internet econimics<br/>internet marketing<br/>marketing communication<br/>online advertising<br/>online customer<br/>online sales promotion<br/>virtual PR
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA