TY  - BOOK
AU  - Braunstein, Marc
AU  - Levine, Edward H.
TI  - Deep branding on the internet : understanding and increasing the impact of the web on your brands, your marketing plans, and your company's destiny
SN  - 817808225X
U1  - 658.827 
PY  - 2001///
CY  - Delhi: 
PB  - Addison Wesley Longman Pte. Ltd.
KW  - brand heat
KW  - brand name products
KW  - branding
KW  - internet channel
KW  - internet econimics
KW  - internet marketing
KW  - marketing communication
KW  - online advertising
KW  - online customer
KW  - online sales promotion
KW  - virtual PR
ER  -