Drawbaugh, Kevin <br/><br/>
Brands in the balance : meeting the challenges to commercial identity 
by Kevin Drawbaugh 
 - Delhi:   addison Wesley Longman (Singapore) Pte. Ltd.  2001 
 - vii, 278p., bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>8178084392 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brands<br/>company<br/>internet<br/>marketplace<br/>society
<br/><br/><label>Dewey Class. No.: </label>658.827  / DRA