TY  - BOOK
AU  - Drawbaugh, Kevin
TI  - Brands in the balance : meeting the challenges to commercial identity
SN  - 8178084392
U1  - 658.827 
PY  - 2001///
CY  - Delhi: 
PB  - addison Wesley Longman (Singapore) Pte. Ltd.
KW  - brands
KW  - company
KW  - internet
KW  - marketplace
KW  - society
ER  -