Burnett, Ken <br/><br/>
The handbook of key customer relationship management : the definitive guide to winning, managing and development key account business 
by Ken Burnett 
 - New Delhi:   Addison Wesley Longman (Singapore) Pte. Ltd.  2001 
 - xix, 401p., app., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>8178084406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>customer relation<br/>information technology<br/>KCRM<br/>management<br/>motivating<br/>negotiating<br/>relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.81221  / BUR