TY  - BOOK
AU  - Burnett, Ken
TI  - The handbook of key customer relationship management : the definitive guide to winning, managing and development key account business
SN  - 8178084406
U1  - 658.81221 
PY  - 2001///
CY  - New Delhi: 
PB  - Addison Wesley Longman (Singapore) Pte. Ltd.
KW  - customer relation
KW  - information technology
KW  - KCRM
KW  - management
KW  - motivating
KW  - negotiating
KW  - relationship marketing
ER  -