Kotler, Philip <br/><br/>
A framework for marketing management 
by Philip Kotler 
 - New Delhi:   Person Education (Singapore) Pte. Ltd.  2002 
 - xv, 352p., glos., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>8178085836 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brands<br/>buyer behaviour<br/>consumer market<br/>customer satisfaction<br/>delivering marketing programs<br/>marketing<br/>marketing opportunities<br/>online marketing<br/>product line
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT