Kotler, Philip <br/><br/>
Marketing management 
by Philip Kotler 
 - 11th ed. 
 - New Delhi:   Prentice Hall of India Pvt. Ltd.  2003 
 - xxix, 706p., notes, ind.  26 cm x 20 cm 
<br/><br/><label>ISBN: </label>8178086549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analyzing opportunities<br/>brands<br/>marketing communication<br/>marketing management<br/>marketing strategies<br/>on-line marketing<br/>pricing strategies<br/>pricing strategy<br/>product life cycle<br/>sales force<br/>sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.802  / KOT