Szmigin, Isabelle <br/><br/>
Understanding the consumer 
by Isabelle Szmigin 
 - New Delhi:   Response Books  2003 
 - vi, 202p., bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>8178293323 
<br/><br/><label>Subjects--Topical Terms: </label><br/>conspicuous consumption<br/>consumer behavior<br/>consumer oriented approach to marketing<br/>creative consumer<br/>marketplace<br/>new products<br/>production and consumption
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SZM