TY  - BOOK
AU  - Szmigin, Isabelle
TI  - Understanding the consumer
SN  - 8178293323
U1  - 658.8342 
PY  - 2003///
CY  - New Delhi: 
PB  - Response Books
KW  - conspicuous consumption
KW  - consumer behavior
KW  - consumer oriented approach to marketing
KW  - creative consumer
KW  - marketplace
KW  - new products
KW  - production and consumption
ER  -