Wells, William <br/><br/>
Advertising, principles and practices 
by William Wells, John Burnett and Sandra Moriarty 
 - Engelwood Cliff::   Prentice Hall  1992 
 - xxiv, 692p., app., glos., ind.  28 cm x 22 cm 
<br/><br/><label>ISBN: </label>0130162051 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising agencies<br/>broadcast media<br/>campaigns<br/>consumer audience<br/>creative process<br/>ethics<br/>evaluative research<br/>how advertising works<br/>international<br/>marketing process<br/>media buying<br/>media strategy<br/>planning<br/>print other media<br/>public relations<br/>regulation<br/>slaes promotion<br/>strategic research
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL