Chaston, Ian <br/><br/>
Knowledge-based marketing : the twenty-first century competitive edge 
by Ian Chaston 
 - 1st ed. 
 - London:   Sage Publications Ltd  2004 
 - xi, 274p., ind., ref.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>817829396X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>application of knowledge<br/>customer relationships<br/>e commerce<br/>innovation<br/>internal competence<br/>knowledge<br/>managing serices<br/>marketing<br/>organisation<br/>pricing and distribution<br/>process implementation<br/>product knowledge
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHA