Gupta, Om <br/><br/>
Advertising in India : trends and impact 
by Om Gupta 
 - Delhi:   Kalpaz Publications  2005 
 - 232p., ind.  22 cm x 15 cm 
<br/><br/><label>ISBN: </label>8178353083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>agency impact<br/>business communication<br/>consumer targeting<br/>ethics<br/>history<br/>media<br/>rural India<br/>scanning advertisement<br/>sex<br/>women potrayal
<br/><br/><label>Dewey Class. No.: </label>659.0954  / GUP