TY  - BOOK
AU  - Gupta, Om
TI  - Advertising in India : trends and impact
SN  - 8178353083
U1  - 659.0954 
PY  - 2005///
CY  - Delhi: 
PB  - Kalpaz Publications
KW  - advertising
KW  - agency impact
KW  - business communication
KW  - consumer targeting
KW  - ethics
KW  - history
KW  - media
KW  - rural India
KW  - scanning advertisement
KW  - sex
KW  - women potrayal
ER  -