Ganesa, Senthil (ed.) Global brands - Hyderabad: ICFAI Press 2002 - xvi, 175p., ref. 23 cm x 16 cm - Case study series . ISBN: 8178810476 Subjects--Topical Terms: GilletteLevi StraussNikePhilip MorrisXerox Dewey Class. No.: 658.827 / GLO