TY  - BOOK
AU  - Ganesa, Senthil (ed.)
TI  - Global brands
T2  - Case study series
SN  - 8178810476
U1  - 658.827 
PY  - 2002///
CY  - Hyderabad: 
PB  - ICFAI Press
KW  - Gillette
KW  - Levi Strauss
KW  - Nike
KW  - Philip Morris
KW  - Xerox
ER  -