K. R., Jayasimha (ed.) <br/><br/>
Strategic marketing : concepts and cases 

 - 1st ed. 
 - Hyderabad:   ICFAI University Press   2003 
 - viii, 183p.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>8178811308 
<br/><br/><label>Subjects--Topical Terms: </label><br/>cases<br/>channel conflict<br/>emerging market consumers<br/>fortune at the bottom of the pyramid<br/>internet marketing<br/>marketing in toughtimes<br/>marketing risk<br/>marketing to women<br/>new way to marketing<br/>rural India<br/>segment proposition<br/>segmentation<br/>selling to poor profitably<br/>understanding Indian male through psychographic profiling
<br/><br/><label>Dewey Class. No.: </label>658.8  / STR