Chaturvedi, Braj Mohan (ed.) <br/><br/>
Total brand management : an introduction 

 - 1st ed. 
 - Hyderabad:  ICFAI University Press,  2004. 
 - viii, 179p., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>8178813823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>activation<br/>brand architecture<br/>brand management<br/>branding strategy<br/>evaluation of branding<br/>extension<br/>loyalty<br/>new millennium<br/>positioning
<br/><br/><label>Dewey Class. No.: </label>658.827  / TOT