Krishna, G. Radha (ed.) <br/><br/>
Consumer behaviour : implications for marketing strategies 

 - Hyderabad:  ICFAI University Press,  2004. 
 - x, 180p., bib., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>8178814048 
<br/><br/><label>Subjects--Topical Terms: </label><br/>children markets for the marketers<br/>consumerism<br/>e commerce<br/>human behaviour<br/>lifestyle and culture values<br/>market segmentation<br/>marketplace<br/>Public relation<br/>urban consumer
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CON