TY  - BOOK
AU  - Krishna, G. Radha (ed.)
TI  - Consumer behaviour : implications for marketing strategies
SN  - 8178814048
U1  - 658.8342 
PY  - 2004///
CY  - Hyderabad
PB  - ICFAI University Press
KW  - children markets for the marketers
KW  - consumerism
KW  - e commerce
KW  - human behaviour
KW  - lifestyle and culture values
KW  - market segmentation
KW  - marketplace
KW  - Public relation
KW  - urban consumer
ER  -