Suresh, K. (ed.) <br/><br/>
Corporate branding : concepts and cases 

 - Hyderabad:  ICFAI University Press,  2005. 
 - vii, 187p., app., bib., glo., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>8178815516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Asian Paint<br/>branding strategy<br/>cases<br/>corporate advertising<br/>Dr. Reddy<br/>Intel outside<br/>Lucent Technology<br/>responsibility<br/>Toyota
<br/><br/><label>Dewey Class. No.: </label>658.827  / COR