TY  - BOOK
AU  - Suresh, K. (ed.)
TI  - Corporate branding : concepts and cases
SN  - 8178815516
U1  - 658.827 
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI University Press
KW  - Asian Paint
KW  - branding strategy
KW  - cases
KW  - corporate advertising
KW  - Dr. Reddy
KW  - Intel outside
KW  - Lucent Technology
KW  - responsibility
KW  - Toyota
ER  -