Gopal, V. V. (ed.) Tapping rural markets - Hyderabad: ICFAI University Press, 2005. - vii, 168p., ind. 23 cm x 16 cm ISBN: 8178815540 Subjects--Topical Terms: Cavin KareCoca-ColaHindustan Leverinnovation in rural IndiaITCLGmarketingrural promiseSEWA Dewey Class. No.: 658.81734 / TAP