Polonsky, Michael Jay (ed.) <br/><br/>
Environmental marketing : strategies, practice, theory, and research 

 - Mumbai:  Jaico Publishing House,  2004. 
 - xxii, 415p., ind.  25 cm x 16 cm 
 - Haworth marketing resources .
<br/><br/><label>ISBN: </label>8179923800 
<br/><br/><label>Subjects--Topical Terms: </label><br/>conservation consumer<br/>eco attitudes and eco behaviour<br/>ecological concerned consumer<br/>ecological imperative<br/>green strategy and public policy<br/>marketing segments<br/>product management<br/>reverse channel system<br/>social responsibility of business
<br/><br/><label>Dewey Class. No.: </label>658.802  / POL