TY  - BOOK
AU  - Polonsky, Michael Jay (ed.)
AU  - Mintu-Wimsatt, Alma T. (ed.)
TI  - Environmental marketing : strategies, practice, theory, and research
T2  - Haworth marketing resources
SN  - 8179923800
U1  - 658.802 
PY  - 2004///
CY  - Mumbai
PB  - Jaico Publishing House
KW  - conservation consumer
KW  - eco attitudes and eco behaviour
KW  - ecological concerned consumer
KW  - ecological imperative
KW  - green strategy and public policy
KW  - marketing segments
KW  - product management
KW  - reverse channel system
KW  - social responsibility of business
ER  -