Galician, Mary-Lou (ed.) <br/><br/>
Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics 

 - Mumbai:  Jaico Publishing House,  2006. 
 - 288p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>8179926168 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertisement<br/>brand placement recognition<br/>case study<br/>control on product placement<br/>hollywood cinema<br/>media review<br/>placement in the mass media
<br/><br/><label>Dewey Class. No.: </label>659.1  / GLA