Dalgic, Tevfik (ed.) <br/><br/>
Handbook of niche marketing : primciples and practice 

 - Mumbai:   Jaico Publishing House  2007 
 - xxii, 256p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>8179926257 
<br/><br/><label>Subjects--Topical Terms: </label><br/>approach for identifying cannibalization within product line extensions and multibrand strategies<br/>case studies<br/>crafting a niche in a crowded market<br/>ecological niche theory approach to the measurement of brand competition<br/>hotel managers<br/>market segmentation<br/>niche marketing revisited<br/>out in the market<br/>principles of global niche marketing strategies<br/>technological entrepreneurial firms<br/>visual approach for identifying consumer satisfaction niches
<br/><br/><label>Dewey Class. No.: </label>658.4  / HAN