TY  - BOOK
AU  - Basch, Michael D.
TI  - Customer culture : how FedEx and other great companies put the customer first every day
T2  - Financial Times Prentice Hall
SN  - 0130353310
U1  - 658 
PY  - 2002///
CY  - New Jersey: 
PB  - Prentice Hall
KW  - case study
KW  - corporate culture
KW  - customer loyalty
KW  - organisational effectiveness
KW  - quality of work life
KW  - service
ER  -