Ryder, Rodney D. <br/><br/>
Brands, trademarks and advertising 
by Rodney D. Ryder 
 - New Delhi:   LexisNexis Butterworths India  2003 
 - xxiii, 482p., ann., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>8180380270 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising and promotion<br/>brand management<br/>brand stretching and merchandising<br/>brand structure<br/>checklist for industry<br/>commercial advertising code over all India radio<br/>comparative advertising<br/>digital brand management<br/>product packaging<br/>protecting product apearance
<br/><br/><label>Dewey Class. No.: </label>658.827  / RYD