TY  - BOOK
AU  - Ryder, Rodney D.
TI  - Brands, trademarks and advertising
SN  - 8180380270
U1  - 658.827 
PY  - 2003///
CY  - New Delhi: 
PB  - LexisNexis Butterworths India
KW  - advertising and promotion
KW  - brand management
KW  - brand stretching and merchandising
KW  - brand structure
KW  - checklist for industry
KW  - commercial advertising code over all India radio
KW  - comparative advertising
KW  - digital brand management
KW  - product packaging
KW  - protecting product apearance
ER  -