Sinha, Piyush Kumar (ed.) <br/><br/>
Proceedings of 3rd IIMA conference marketing paradigms for emerging economies  

 - New Delhi:   Allied Publishers Pvt., Ltd.  2009 
 - xx, 604 p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>8184244037 
<br/><br/><label>Subjects--Topical Terms: </label><br/>assessment<br/>chinese market<br/>communication technology<br/>consumer behaviour<br/>consumer purchase decisions<br/>emerging economies<br/>entertainment in the mall<br/>internet banking<br/>loyalty programme<br/>managing marketing environments<br/>market offers<br/>marketing paradigms<br/>oppertunity identification<br/>pricing strategy<br/>private labels<br/>retail market<br/>retailing<br/>sales and marketing<br/>shopping behaviour<br/>word of mouth communication
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRO