Proceedings of 3rd IIMA conference marketing paradigms for emerging economies - Sinha, Piyush Kumar (ed.); Oburai, Prahtap (ed.); Sood, Vandana (ed.) (New Delhi: Allied Publishers Pvt., Ltd., 2009)
Keywords: assessment; chinese market; communication technology; consumer behaviour; consumer purchase decisions; emerging economies; entertainment in the mall; internet banking; loyalty programme; managing marketing environments; market offers; marketing paradigms; oppertunity identification; pricing strategy; private labels; retail market; retailing; sales and marketing; shopping behaviour; word of mouth communication