TY  - BOOK
AU  - Sinha, Piyush Kumar (ed.)
AU  - Oburai, Prahtap (ed.)
AU  - Sood, Vandana (ed.)
TI  - Proceedings of 3rd IIMA conference marketing paradigms for emerging economies 
SN  - 8184244037
U1  - 658.8 
PY  - 2009///
CY  - New Delhi: 
PB  - Allied Publishers Pvt., Ltd.
KW  - assessment
KW  - chinese market
KW  - communication technology
KW  - consumer behaviour
KW  - consumer purchase decisions
KW  - emerging economies
KW  - entertainment in the mall
KW  - internet banking
KW  - loyalty programme
KW  - managing marketing environments
KW  - market offers
KW  - marketing paradigms
KW  - oppertunity identification
KW  - pricing strategy
KW  - private labels
KW  - retail market
KW  - retailing
KW  - sales and marketing
KW  - shopping behaviour
KW  - word of mouth communication
ER  -