Mills, Kenneth H.

Applied visual merchandising by Kenneth H. Mills and Judith E. Paul - New Jersey: Prentice-Hall, Inc. 1982 - xii, 223p., ind. 24 cm x 18 cm

0130433314


colour
common errors in display
critical elements
design principles
display of merchandise
framwork
guideline to lighting
industrial display
origination and progression
promotional and insitutional

659.15 / MIL