TY  - BOOK
AU  - Osenton, Tom
TI  - Customer share marketing : how the world's great marketers unlock profits from customer loyalty
SN  - 0130671673
U1  - 658.8 
PY  - 2002///
CY  - New Jersey: 
PB  - Financial Times Prentice Hall
KW  - customer loyalty
KW  - market share
KW  - marketing
KW  - relationship marketing
KW  - retailing customers
ER  -