Evans, Craig Robert <br/><br/>
Marketing channels : infomercials and the future of television marketing 
by Craig Robert Evans 
 - Englewood Cliffs:   Prentice Hall  1994 
 - xxv, 308p., app., bib., glos., ins.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0130751510 
<br/><br/><label>Subjects--Topical Terms: </label><br/>broadcasting<br/>cable<br/>chaos<br/>competition<br/>customer service<br/>length commercials<br/>marketing channel<br/>programs<br/>television advertising<br/>television's interactive future
<br/><br/><label>Dewey Class. No.: </label>659.143  / EVA