TY  - BOOK
AU  - Evans, Craig Robert
TI  - Marketing channels : infomercials and the future of television marketing
SN  - 0130751510
U1  - 659.143 
PY  - 1994///
CY  - Englewood Cliffs: 
PB  - Prentice Hall
KW  - broadcasting
KW  - cable
KW  - chaos
KW  - competition
KW  - customer service
KW  - length commercials
KW  - marketing channel
KW  - programs
KW  - television advertising
KW  - television's interactive future
ER  -