Rosenthal, David <br/><br/>
Case in strategic marketing (CSM) 
by David Rosenthal and Lew G. Brown 
 - New Jersey:   Prentice Hall, Inc.  2000 
 - xiii, 610p., app.  26 cm x 21 cm 
<br/><br/><label>ISBN: </label>0130863599 
<br/><br/><label>Subjects--Topical Terms: </label><br/>buyer behaviour<br/>comprehensive case<br/>industrial structure<br/>Ito-Yokado<br/>Kodak<br/>market<br/>price<br/>product<br/>promotion<br/>segmentation<br/>social responsibility<br/>supply chain and distribution
<br/><br/><label>Dewey Class. No.: </label>658.800926  / ROS