TY  - BOOK
AU  - Rosenthal, David
AU  - Brown, Lew G.
TI  - Case in strategic marketing (CSM)
SN  - 0130863599
U1  - 658.800926 
PY  - 2000///
CY  - New Jersey: 
PB  - Prentice Hall, Inc.
KW  - buyer behaviour
KW  - comprehensive case
KW  - industrial structure
KW  - Ito-Yokado
KW  - Kodak
KW  - market
KW  - price
KW  - product
KW  - promotion
KW  - segmentation
KW  - social responsibility
KW  - supply chain and distribution
ER  -