Czepiel, John A. <br/><br/>
Competitive marketing strategy 
by John A. Czepiel 
 - New Jersey:   Prentice-Hall  1992 
 - xvii, 491p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>0131430823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>competition<br/>competitive advantage<br/>conceptualizing products<br/>evaluating strategy<br/>mapping value<br/>marketing management<br/>product positioning<br/>quality concepts<br/>strategic planning<br/>technological innovations
<br/><br/><label>Dewey Class. No.: </label>658.802  / CZE