Alsop, Ronald <br/><br/>
The wall street journal on marketing 
by Ronald Alsop and Bill Abraham 
 - New Delhi:   Universal Book Store  1992 
 - x, 294p., ref.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>8185274444 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising campaigns<br/>advertising styles<br/>changing consumers<br/>corporate strategy<br/>new products<br/>packaging and promotion<br/>retailing and distribution<br/>selling services<br/>world market
<br/><br/><label>Dewey Class. No.: </label>658.8  / ALS